Our mission at CHRLX is simple: Design + Build. We are storytellers who look at each project as a curation and a platform to nurture great ideas to their fullest.
We are a multidisciplinary, talent-first collective with a wide array of expertise and interests ranging from illustration to experience design to stop-motion animation
We are perfectionists who love our craft and consider ourselves fortunate to do it for a living.
Chris Byrnes, President
2 W 45th St. Floor 7
New York, NY 10036
East Coast Representation
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"Iconic New York Effects and Design Studio CHRLX Keeps Its' 'Garde' Up"
"CHRLX kicks off the summer with its inaugural HEAD.SPACE 2012 Party"
"Making of Surreal CGI Short ShapeShifter"
Ryan Dunn, Director/ECD
Ryan Dunn left the Minneapolis College of Art and Design in 1998, and entered the world of film and design at the age of 21. He has been a stalwart voice in the industry ever since. His craft includes the unique ability to direct live-action and post-production on all of his jobs.
His experience spans the country, from his work in Portland as Art Director for Nike at their Beaverton campus to his role at Digital Kitchen Chicago as ACD. He put in stints in San Francisco and Los Angeles and even dabbled in the world of web design before arriving in New York to tackle his biggest role to date.
Since his arrival at CHRLX, Ryan has been busy shooting and animating commercials. He has worked with clients like Nike, Hershey's, McDonald's, Macy's, Verizon, HBO, Budweiser, AT&T, and Subway, to name a few. When not behind the lens or curating the stellar directorial team at CHRLX, Ryan spends his free-time developing various would-be spec pilots, feature films and shorts.
Elliot Lim, Design Director
Elliot Lim's reel boasts everything from TV ad work to music videos to specialized animations and installations. He has done spots for clients like Reese's, Coach, Microsoft and Rotary Club; designed installation graphics and print for Cosmopolitan of Las Vegas; and created Smilefaucet Air, a festival-opening animation. His music video work includes The Cool Kids' "Rush Hour Traffic", which was produced at Ghost Robot.
Among Lim's many accolades are a Communication Arts Award of Excellence, the top prize at Resfest Chicago, and a finalist nomination at the Adobe Design Achievement Awards.
Lim comes to Charlex from Digital Kitchen, where he spent two years as a senior creative. Before that, he worked as a freelancer for two years after working as a senior designer at Vitamin for four years. He holds a bachelor's in fine arts from UCLA and has studied at the Art Center College of Design.
Kristian Mercado, Design Director
Kristian Mercado, whose work ranges from quirky to avant-garde, constantly aspires to create new visuals and techniques with a focus on overall concept. He strives for the best possible narrative while maintaining an interesting aesthetic that stays with the viewer.
His credits include an entertaining spot for Tassimo that features a dancing brew pot and an extensive suite of spots for HTC that unveil new smartphones through distinctive narratives that all speak to human connectivity.
Prior to joining Charlex, Mercado spent two years directing at 1stAveMachine. Before getting behind the lens, he worked the New York production scene as a designer and art director.
Dade Orgeron, Design Director
Dade Orgeron is a multitalented creative director with a strong technical foundation; skilled in print, multimedia and web-design, with specialties crossing the production gamut, from generalist to compositor to the rapidly growing realm of 3D.
Since his years at Digital Kitchen, Tronic, and Superfad, Orgeron has always acted as a unique conduit between creativity and technology, with an equal understanding of both sides that cultivates a greater creative atmosphere wherever he goes.
Orgeron's self-taught efforts have earned him awards at BDA, RESFest, CA Design Excellence, Telly and Promax, as well as a 2004 Emmy for his role on the show titles for Kingdom Hospital.
Creative flexibility is his motto, and he has applied this mantra for clients like Hershey's, Honda, Target and LG, to name a few.